by Zaria Sims for Urban Mindz
If you are an artist, collector of art, entrepreneur, or working towards entrepreneurship, you have probably heard of Everette Taylor. Often referred to as a “serial entrepreneur”, Taylor is also a public speaker who recently became the Chief Marketing Officer (CMO) of Artsy, the largest online retailer for classical and eclectic art. He is also the founder and CEO of ET Enterprises where he has created over 5 multi-million-dollar businesses, including Growth Hackers, Southside Fund, Hayver, MilliSense, Art Noire, and ArtX. He has proven himself to be one of the most brilliant and creative businessmen in the tech and marketing fields, thanks to building his massive skill set with online businesses and social media platforms at a young age.
Between his late teens and early twenties, Taylor founded his first event marketing software company and became the Vice President of Marketing at Qualaroo (a software company). Both software companies were eventually acquired by a larger corporation, yet Taylor and his associate, Sean Ellis, had already begun building a new online software community meant to expedite the growth of one’s social media presence called Growth Hackers. From there, the sky was the limit.
Reading up on Taylor’s companies and taking notes on the paths he took to success, we wanted to share five ways others could possibly master the art of entrepreneurship, the Everette Taylor way:
1. Find Your Niche
Taylor has an extensive background in marketing and technology which has advanced his career and played a major role in his evolution as a global influencer and serial entrepreneur. His first job was in marketing, and he has been honing his craft of marketing and technology-based analytics ever since. He has a partnership with Intel where he teaches fellow entrepreneurial constituents how to use insightful business-related technology.
Beyond marketing, Taylor attributes his development of emotional intelligence as one of his most valuable skills, stating that he understands people innately.
2. Provide Solutions for Others
After searching for more viable ways to invest his money, the beauty of art began to pique Taylor’s interest. When he decided to invest in the art world, he found that there were multiple roadblocks in place that kept the average person from gaining access to high-end art and artists.
Taylor has a dream of bringing color to the dull demographics and SES to the art world, as he believes “Art can be a vehicle for change and be used as a tool to raise awareness of societal issues.” To fill the void of access, Taylor began ArtX, a social media platform that promotes artists and sells art. Consumers can find art beyond upscale museums and limited showcases. Artsy took notice to Taylor’s genius in marketing and offered him the CMO position within their online retail company.
Taylor uses both platforms (Artsy & ArtX) to promote his vision of dispelling the gatekeepers of art. Art speaks for itself, and now artists and consumers can have more authentic engagements online than ever before. From his Twitter account, Taylor writes:
3. Stay Focused and Persevere
Every successful entrepreneur knows that in order to maintain a thriving business, one must play chess, not checkers, and always think in the long-term. Therefore, while Taylor was building multi-million-dollar businesses, he was also maintaining other contracts, jobs, and leadership roles in larger companies such as Sticker Mule, Skurt and BESE.
4. Build Strong Connections
The business world teaches every entrepreneur the value of interdependence, connections, and networking. Taylor places a great deal of importance on communication with consumers because every product he creates is designed to help, serve, and elevate the public.
After being asked by Tom Bilyeu, of the Impact Theory show, about his process for starting a new business venture, Taylor responded, “I immerse myself within the target audience. I see a lot of people that want to try to do something and they don’t talk to people. So they just start working on it. The best way to learn is from other people, especially people that you are trying to serve these products or these services to. I’ve always emerged myself into that target audience, that culture, those people, and learn from them, have conversations with them, find out what they hate and what they love.”
5. Take The Leap
Last, but not least, you must take the leap into entrepreneurship. The first step towards your goals is always a step in the right direction, because even if you don’t initially succeed, you learn a better way to achieve your dreams.
When Taylor began his first business venture, he was 19 years old, working on a degree at Virginia Tech, and facing financial poverty. He poured every ounce of his resources into marketing his business, which materialized into a thriving software program. His journey to success may have had some bumps in the road, but with determination and perseverance, he has made it to where he is today, and, from the looks of things, he will only continue to grow from here.
So, what should you take away from these five ways to master entrepreneurship? If you are serious about your grind and determined to succeed at starting and running your own business, keep in mind some of the ways Everette Taylor found his way to becoming an entrepreneur and go from there. After all, there really are no excuses for not fulfilling your purpose or following your dreams, if that is what you really want to do in life. So, take notes, map out your plans, and most importantly, execute.