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Building a Brand Through Social Media

by Fennella Miller for Urban Mindz

Social media has completely revolutionized the way we view the world, ourselves and even each other. In addition to that, it has radically changed the way we do business and building brands. Nowadays, when someone logs into Instagram, it seems like everyone is building a brand. Social media is the best free marketing tool that mankind has ever known, and if used strategically, one could garner a lot of success building a brand by utilizing these platforms.

Here are three tips to help build your brand and influence a following through social media.

Create Consistent Quality Content

In a world where endless photos and videos are being watched daily, content is king. Whether your brand is a business or is simply you, you must create content in order to grow. Content no longer just happens. Those pretty pictures you like on Instagram took some planning and editing. Content is what sells and grows a brand, which is why a lot of thought and strategy goes into careful planning.

The key to gaining new viewers and followers on social media is to create the best quality content on a regular basis. Some can create quality content, others can create consistent content, those who can do both simultaneously will always come out on top.

Using Ads is No Longer Optional

Remember the days when the word “algorithm” was unheard of on social media? All social platforms from Myspace, Facebook, Instagram and YouTube had news feeds that were simply in chronological order. Those were the good old days. Now, algorithms rule the world and social media is pay for play. Every other post on Instagram is an ad and companies are utilizing Facebook ads to boost sales. When ads were first introduced, it seemed like an option, but now due to ruthless algorithms, using ads is a must.

Social media ads are the new commercials. You’ll see them everywhere from YouTube to Instagram and Facebook. Just as much as you see them, others do too. This is why creating ads for your brand or business is a necessity. Creating ads and using targeted methods to reach specific markets can get your brand in front of the eyes of potential customers. If you’re an influencer, ads can help boost your engagement or even grow your following. Fortune 500 companies are not the only ones who need ads in competitive markets, everyone building a brand in this day and age does.

Engage Authentically with Your Audience

Our last and final tip may seem like the easiest, but it can actually be the hardest of them all. It requires being authentic, and more importantly, being yourself. People want to feel like they are following someone who is real, rather than another fake persona. Social media and powerful branding nowadays is all about being relatable, as well as vulnerable.

Don’t take this wrong. Of course, people love pretty photos and seeing what others are doing in their personal lives, but they also want to connect with the person or product behind those pretty photos. Authenticity and engagement is the best way to attract and win the hearts of loyal followers who can eventually turn into repeat clients.

At the end of the day, social media is a powerful tool and everyone should harness its power. Brands and businesses are taking off every day and increasing their sales by using social media as a primary marketing tool. And no matter how tech-savvy you think you may not be, it doesn’t matter. Every brand and business can use a boost in their social media marketing. Try some of these tips and let us know how it works out.

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